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Weekly Book Club 030 (Exclusive) - The Tipping Point

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Weekly Book Club 030 (Exclusive) - The Tipping Point

One book per week:)

Dr Selfie
May 29, 2021
Share this post

Weekly Book Club 030 (Exclusive) - The Tipping Point

acacess.substack.com

(The English version follows)

COVID 已经肆虐一年有余,稍有松懈,就会死灰复燃。如果我们用 tipping point 这一理论来分析 COVID,就会发现这一病毒完美地满足了 tipping point 的三个要求:

  1. the Law of the Few - 少数节点会成为传播的重要节点,比如各位超级传播者;

  2. the Stickiness Factor - 病毒本身有很的传播性,而且有一定的潜伏期,所以会有大量无症状携带者,导致早期传播非常迅速;

  3. the Power of Context - 病毒本身有很强的生存能力,在各种环境下几乎都能生存,所以几乎任何环境都变成了 context。

当然 tipping point 这一理论也不仅仅可以用来研究传染病,也可以拿来研究营销传…

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