Daily Productive Sharing 703 - Lessons from 35 Years of Publishing

One helpful tip per day:)

CJ has been writing email lists for 35 years and he has summarized some experiences:

1. The core of the email list is to establish relationships, which is a unique aspect that other social media do not have;

2. The best indicator of measuring an email list is the number of replies;

3. Nobody cares about your list, so you need to give them a reason to care;

4. Your target audience is individual readers, not a group of people;

5. Add your email list link to all displayable channels.

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CJ 写了35年的邮件列表，他总结了一些体会：

1. 邮件列表的核心是建立关系，这是其他社交媒体不具备的特质；

2. 衡量邮件列表最好的指标是回复数量；

3. 没有人关心你的列表，所以你要给他们一个理由去关心；

4. 你的写作对象是一个个单独的读者，而不是一个群体；

5. 将你的邮件列表链接加到所有可以展示的渠道上。

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