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Daily Productive Sharing 180 - How to Build A Viral Site?
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(The English version follows)
还记得几周前的苏伊士卡船吗？今天的分享作者 Tom Neill 看到这个消息之后，立马买了 https://istheshipstillstuck.com 这个域名，并建成了一个追踪卡船进度的网站。被 NYT 报道之后，这一网站大火。今天的分享就是 Tom 记录自己一步步如何制作的幕后故事。
对了，当时这个网站上还有一个推荐书单，质量颇高。还做了亚马逊相关产品的链接，最后卖的最好的书排序如下。其中 The Box 讲述了集装箱的发展历史，非常值得一读。
Prisoners of Geography — 127
The Box — 111
The Invisible Hook — 16
The Silk Roads — 13
A Splendid Exchange — 10
90% of everything — 6
The Ocean of Life — 1
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Remember the Suez boat jam a few weeks ago? When Tom Neill, the author of today's share, saw the news, he immediately bought the domain name https://istheshipstillstuck.com and built a website to track the progress of the stuck ships. After being featured on NYT, the site became a huge hit. Today's story is a behind-the-scenes account of how Tom built it.
There was a high quality list of recommended books on the site at the time. There were also links to related products on Amazon, and the best-selling books in the end are listed below. One of them, The Box, tells the history of the development of the container and is well worth reading.
Prisoners of Geography - 127
The Box - 111
The Invisible Hook - 16
The Silk Roads - 13
A Splendid Exchange - 10
90% of everything - 6
The Ocean of Life - 1
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More importantly (at least for this post), it also generated more than 10% of the world’s memes.
The website received around 50 million views in a 5 day period.
Personally, I went from having 208 Twitter followers to over 3,000 and my own Tweets were seen over 1 million times, which has definitely never happened before — previously no more than 15,000 people have seen my Tweets in any given month.
A quick domain search later (I generally use iwantmyname.com or instantdomainsearch.com) and a fairly obvious idea popped into my head.
Also fairly consistently, around 20% of the people who liked the Tweet decided to follow me.
I contacted Vercel support and they told me the hosting cost only came to $70 and that they were going to cover it because they thought it was fun. Honestly, great company.
After my 5-day safari into the “creator economy”, in my view, if this is to be the future, the platforms need a lot of work.
These reports aren’t just limited to the products you recommend — if someone buys anything within a 24 hour period of clicking your link, you can see, and you get commission. It’s wild.
I’m still awaiting the final reckoning of how much I earned from these links (you only get paid commission when the item is shipped, not when it’s ordered), but so far it’s been less than $500 across 3 days. Considering that in those 3 days the website had 2.7 million page views, I think it’s fair to say you’re not going to make your fortune from affiliate marketing links to books.
istheshipstillstuck.com is such a great example of a page in 2021: capitalizes on current events, is a clear candidate to be a simple static site, loads the HTML immediately but spends the next minute running next.js before it loads anything on-page, and you can buy it as an NFT